The problem
The business worked. It just didn't scale.
Bookings landed in three different WhatsApp groups. The day's schedule lived on a sheet of paper taped to the office wall. A shared spreadsheet tried to track who had recurring jobs and which cleaner was assigned, but it drifted out of sync within an hour of any change.
The visible symptoms were the usual ones for a services business that outgrew its tools. Two cleaners sent to the same address. Recurring customers forgotten when a dispatcher took the day off. Reviews never collected because nobody followed up. Payments chased over text messages a week after the job. Customers calling the office to find out when their cleaner would arrive, because there was no other way to know.
The owners had tried off-the-shelf field-service software twice. Both attempts died because the products were generic and the team wouldn't adopt them. The brief to us was specific: build the system this business actually needs, in the shape this business actually works, and make it boring to use.


